German Domain Name Casino.de Sold for $591,000

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This entry was posted on 3/16/2008 5:54 AM and is filed under Technology '08 - 01.



By AmericasNewsToday.Org staff 

The Danish Internet company Balslev Media has recently purchased the German domain name Casino.de for $591,000 (euro 400,000). This is a new record price paid for a German domain name.

According to the new owner of Casino.de, the domain name acquisition was a bargain. "The value of the domain consists of several things; first of all it’s the perfect brand name ... it’s short and it describes exactly what we do. Furthermore, many people will find our Web site even if they don’t know anything about us through direct traffic, which is when people type in a keyword domain name in their browser and find a service provider without searching for it first. Additionally, the high price is based on the popularity of online casino and poker gambling on the Web," says new owner Jan Balslev.

In the past the domain name Casino.de has had several different owners, among others Deutsche Bahn — the German states railroad company, and until recently, an offshore company.  




 

 
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